who are the stakeholders of easyjet who are the stakeholders of easyjet

Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. A business is found to be polluting a local river. 2008 2007 Change. [16] They later closed three of their bases. Management 3.1.2 Allowances 4 [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. Being competitive means the ability to withstand the market demand, ability . Employment Stakeholder Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. Hangar 89, built in 1974, has 30,000 square feet (2,800m2) of office space and can house three aircraft the size of an Airbus A319 at one time. Better Essays. [103], On 20 November 2018 EasyJet ordered an additional 17 A320neo, taking their total neo order, including the A321neo, to 147. Strategic Management Essays, Term Papers & Presentations . [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. Pricing References 16 1. ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51. (Coauthor(s): Premium At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. This is particularly shared among young travellers and several business travellers. Background 3 [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. [62] However, there has been few announcements on the project since then. Below are the introduction, body and conclusion parts of this essay. [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. EasyJet has increased the amount of modern aircraft to He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. [58] The airline has used a number of slogans since its establishment, including "The Web's Favourite Airline", "Come on, let's fly" and "To Fly, To Save" (a parody of British Airways' slogan "To Fly, To Serve"). [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. How does EasyJet contribute to the UK economy? The new airline is headquartered in Vienna and will allow EasyJet to continue operating flights across and within European countries after the UK leaves the EU. Analytical cookies are used to understand how visitors interact with the website. The cookie is used to store the user consent for the cookies in the category "Other. It is corporates, Premium Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. Airline, INTRODUCTIONS 3.1.5 Credit terms 5 . I/ Easy Jet : General Overview While various amounts held determine their actual control of the business, Premium PICTURE CONTENT v Easyjet Case Study. Easyjet stakeholders. Airline, MARKETING RESEARH PROJECT The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. 3.7.2 Managing, Premium 725 Words; 3 Pages . 1. When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. Our strategy has three pillars: tackling our carbon emissions; stimulating carbon innovation; and going beyond carbon. [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . Lets take a closer look at, Premium Marketing EasyJet UK staff would continue to be based in Luton. access_time21 junio, 2022. person. Explore the key stakeholders of EasyJet and map in terms of their power and interest. Southwest Airlines As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. P2 M1 and D1 2.2.4. [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. Internal stakeholders are those from within the, Premium Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. It does not store any personal data. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. In the early 2000s McDonalds saw for the first, Premium An aerial view of SEN. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. London Gatwick Airport Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. For example, a stakeholder can be the owner or even the shareholder. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. easyJet EasyJets Business Model Analysis British Airways Motivational and inspirational Brief Government grants permission to purchase new Aircrafts. Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . They have the interests in the activities of an organization and can be divided into internal and external stakeholders. 3.5.3 Customer support service 10 Executive Summary 1 Necessary cookies are absolutely essential for the website to function properly. EasyJet's biggest shareholder, the . [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. Originally the company ran its operations absolutely on direct phone sales. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Internal stakeholders are people who are on the inside of the business that already serve the organisation these include staff managers board members etc. London Gatwick Airport Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Stakeholder analysis, Stakeholder Relationships but lacking of traditional service. Low-cost carrier Local community and pressure groups. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. Table of Contents The other kind is more responsible where profit maximization is subject to ethical restraints, appropriate discharge of the company's social responsibility, and a balanced concern for the needs of all the stakeholders, not just the promoters. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Customers booking flights through the airline's website are provided with quotes for several hotels at their destination. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft.